The reset protocol
rescue | Rehabilitation | education
The Reset Protocol is Animist’s signature behaviour transformation system designed for dogs struggling with reactivity, anxiety, or aggression or other problematic behaviours. Rather than applying quick fixes, we uncover the root cause of behaviour and rebuild confidence from the inside out. Through a blend of science, instinct and clear communication, we reset both dog and human — creating calm, cooperative partnerships. This isn’t traditional training; it’s rehabilitation with purpose.
What our clients say:
Fantastic service by Frankie. We got in touch with animist to address issues we were having with our dog Koda's 'selective reactivity'. We booked an initial consultation which consisted of Frankie learning about Koda's character, listening to the issues we were having, accompanying us on a walk with Koda, and an introduction to training drills. During & after the session, the wealth of knowledge and tailored advice we were given by Frankie was brilliant, not only on how to address the specific problem but also how we could improve Koda's overall enrichment through communication, engagement, food etc. We couldn't be happier with this experience. Highly recommended - Thank you!
I went to Frankie to help with my dog's obedience and engagement with my Shepard mix jäger. Frankie having two Sheperd’s of his own seemed like the best choice as a dog behaviourist/trainer. Since our virtual assessments and online help I couldn’t be happier with my progress with jäger, we are enjoying our walks and hikes way more now! A total 180 for obedience and honestly I feel like jägers happier! Thank you again Frankie for helping me and jäger !!! Highly recommended !”
​We went to Frankie to get help with our 10 Month old Pug x Beagle Nancy. She had issues with biting when overexcited, lead reactivity and general obedience. After meeting Nancy, Frankie was able to teach us how best to tackle her issues and how to overcome her biting and reactivity. After a couple of weeks implementing what Frankie taught us we have seen such an improvement in her behaviour and overall obedience. She has gone from a shy and reactive dog into one who can play and socialise with other dogs.
Who is the protocol for?
Is walking your dog the chore of your day, instead of something you look forward to?
Is your dog reactive, aggressive, has far too much energy and just doesn't listen?
You've tried multiple trainers, watched every youtube video, joined all the facebook groups. You feel like you've tried everything.
Are you ready for real behaviour change, to get to the bottom of your dogs behaviour and start enjoying their company again?
You and your dog haven’t been the problem — the approach has.
There’s a unique kind of heartbreak that comes with loving a dog who’s struggling. You know they’re capable of more. You’ve seen the good in them. But every walk feels like a gamble, every noise a trigger.
You’re walking at 6 am or after dark just to avoid people. You’ve cancelled plans, avoided visitors, and maybe even argued with your partner about what to do next.
You used to be proud to walk your dog — now you brace yourself for judgment.
Maybe you’ve even wondered if rehoming them is the only answer.
Maybe that thought scares you more than anything.
That’s where Animist comes in.
After a decade in rescue — including leading rehabilitation for two of the biggest dog rescues in England and Wales — I worked with the dogs everyone else had given up on. The ones labelled “unrehomable.” The “last chance” cases. And I learned something important: it’s rarely the dog that’s the problem — it’s the approach.
I made it my mission to change that.
To bring dogs back from the edge.
To restore hope to the humans who loved them.
The Reset Protocol was built for this.
Not just to stop the behaviour — but to give you both your life back.
To turn survival into partnership. Shame into pride. Stress into peace.
Because owning a dog should be joyful again.
And it can be — with the right guidance.
what you get when you join
Initial diagnosis:
We start with a deep-dive Zoom session where we unpack your dog’s full story — their history, triggers, routine and your biggest pain points. This isn’t a quick chat; it’s a structured behaviour assessment that lets me pinpoint what’s really going on beneath the surface, so we can build a plan that actually fits you and your dog.
6 x 1 hour in person sessions
Each week, we meet for a focused, one-hour session in your home or on location, working directly on the real-life situations that are stressing you out. These sessions are where we put the Reset Protocol into action — building calm, control and confidence step by step, so you can finally see tangible change in front of you.
ACTION PLAN
After your consultation and first session, you’ll receive a clear, personalised action plan that lays out exactly what to do and when. No guesswork, no overwhelm — just a structured, step-by-step roadmap you can follow, so every walk and every interaction has a purpose.
Daily whatsapp and video feedback
You’re never left wondering, “Am I doing this right?” You’ll send through your training homework, updates and videos, and I’ll respond with tailored feedback, voice notes and clear next steps every day. It’s like having a behaviourist in your pocket, keeping you on track and supporting you through the wobbles.
weekly behaviour clinic calls
Once a week you’ll be invited to our live group Behaviour Clinic — an hour-long call where you can ask questions, troubleshoot specific issues and learn from other owners on the same journey. Sometimes we’ll deep-dive into a key topic; other times it’s open Q&A, but every call is designed to keep you progressing and feeling supported.
vip access to our private community
You’ll join a private community of owners who get it — people working through reactivity, anxiety and complex behaviour right alongside you. It’s your space to share wins, vent about bad days, ask questions and access additional guides and resources I post exclusively for members, so you never feel like you’re doing this alone.
3 months on going support
When the intensive part of the program ends, you’re not cut loose. You’ll keep access to me via WhatsApp for a further three months, so you can get guidance as new situations pop up, consolidate the progress you’ve made and feel confident that the changes are here to stay.
the limited offer
I only take on 10 clients each month to ensure every case receives the time, focus, and personalised support it deserves. Behaviour modification is complex work, and spreading myself thin would compromise results. Once those 10 slots are filled, the calendar closes until the following month—so if you’re ready to move forward, securing your place now ensures you and your dog get priority access.
the animist gurantee
We’re so confident in The Reset Protocol that we’re willing to stand behind it with a promise: if you commit to the process, you will see a measurable improvement in your dog.
This isn’t a magic wand — it’s a system that works when you work with it. That’s why our guarantee comes with conditions. If you show up, stay open to learning, follow your action plan, attend the clinic calls and complete the homework — and you still haven’t seen meaningful change by the end of the course — we’ll continue working with you until you do… or we’ll refund you.
Because the right guidance makes progress inevitable. And we’re prepared to prove it.
who we can help
Owners who know their dog is capable of more - and want to understand how to help them get there.
People willing to learn, implement and grow alongside their dog. Change happens when we work with the dog, not against them.
Those prepared to put in consistent effort - even when it feels challenging. If you're committed, we'll meet you with guidance every step of the way.
Owners who value their dog's mental well-being as much as obedience. You want calm, clarity and confidence. Not just commands.
People who want to rebuild trust and live life freely with their dog again. Walks without dread. Visitors without stress. Partnership, not pressure.
who we cant help
Anyone looking for a quick fix or instant obedience. We don't use magic tricks or shortcuts - real change takes time, understanding and consistency.
Owners who are unwilling to adjust their own habits or mindset. Your dog can change, but only if you're willing to grow with them.
People chasing obedience without connection. If you only want control and aren't interested in understanding your dog's needs, this isn't the right fit.
Those who aren't ready to put in consistent effort. We'll support, guide and mentor you - but we can't do the work for you.
Anyone hoping to hand everything over. This isn't a drop-off service with a quick handover. You'll be involved every step of the way - your relationship with your dog is what makes change last.
change begins now
You’ve tried managing it on your own. You’ve walked at strange hours, avoided visitors, cancelled plans, held back tears and hoped it would get better with time.
But deep down — you know it won’t change unless something different happens.
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You’ve just found that something.
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The Reset Protocol was built for cases exactly like yours — and it works.
Not just because of the system, but because of the people behind it.
Our methods have been trusted by two major UK dog rescues, we've featured on TV and national media, and proven our protocol with countless owners who once felt exactly like you do now.
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They were nervous. Unsure. Afraid their dog was beyond help.
They’re now walking proudly in public, inviting friends round again, and living alongside dogs they understand — and finally enjoy.
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The next success story could be yours.
Your dog can change — and so can your life.
But nothing changes until you take the first step.
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Book your Initial Diagnosis today, and let’s begin your reset.